The warmth of the sun seeped through the walls, through the skin, through the heart of the ancient city as well as the brotherhood that dwells and roams in the depths that are warmer.

Believers, young and old, as modern as the pastel tones and traditional as the texture that sets apart the architecture of Marrakech come together to join the unique voice of the city that is heard around the world, to practice values and beliefs authentic to not only the age-old roots but also the commitment to the hopeful future, every day before sun claims the sky and well after the stars take the hold. 

There is a heartfelt spirit of belonging in the practices of the Muslim Brotherhood. A celebration of the spirit, the SS23 collection “Sons of Medina” is everything one finds on the journey that is a look within a day in the lives of the young generation epitome of the essence of the medina of Marrakech.

Quran: Surah: Al-Hujurat 49:10

إِنَّمَا ٱلْمُؤْمِنُونَ إِخْوَةٌۭ فَأَصْلِحُوا۟ بَيْنَ أَخَوَيْكُمْ ۚ وَٱتَّقُوا۟ ٱللَّهَ لَعَلَّكُمْ تُرْحَمُونَ ١٠

The believers are but one brotherhood, so make peace between your brothers. And be mindful of Allah ﷺ so you may be shown mercy.